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ROAS Calculator
Measure return on ad spend for any campaign.
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Results
ROAS
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ROAS %
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Gross Profit from Ads
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How to use the ROAS Calculator
Enter ad spend and the revenue it generated to get ROAS as a multiple and percentage.
Frequently Asked Questions
4:1 ($4 back per $1 spent) is a common benchmark, but it depends on margins — a low-margin store needs higher ROAS than a high-margin one.
ROAS measures revenue per ad dollar. ROI subtracts costs. A 4x ROAS on thin margins can still lose money.